After her legal clerkship, Pia Löffler fulfilled her dream of working as a lawyer in the music industry: she worked in the legal department of a major music label for three years before setting up her own law firm specializing in copyright law in 2010. After a brief stint as an editor and syndicator at a major lawyer search service in 2012, she reduced her legal work to a minimum and founded anwaltstexte.com in 2013 and anwalts.marketing in 2017. Since then, she has been supporting law firms in (online) law firm marketing.